Tip XII: Assume They Don't Know & Don't Care

There are two assumptions I always make before I attempt to write an, whether it's a straight news piece, a feature story or a commentary. They are

1. The reader doesn't know anything about the topic I'm about to write on

2. The reader doesn't care either

The first assumption forces me to put in the necessary background information to make the story understandable even to someone who has no clue about the topic.

The second assumption forces me to make the story interesting. It shouldn't just appeal to the hardcore who care deeply about the issue. Even those who don't care should find the article so compelling, they'd want to read the whole thing through.