« Tip III: Find Role Models | Main | Tip V: Be Versatile »
Monday
Jul112005

Tip IV: Be a Specialist

You won't go very far as a generalist. It's a dog-eat-dog world out in the writing market, with plenty of competition ready to eat your lunch. To carve a niche for yourself, decide on a topic or area that you will specialize in. Then,

i) Read prodigiously about the topic
ii) Talk to people in the industry

Devour books and magazines, and constantly comb the web for knowledge. The best specialist writers constantly read about their area of specialty. As a result, they are well-versed in the language, issues and events relating to those topics. They are like a sponge, absorbing knowledge all the time.

But it's not enough to read. You need to be on the ground. You need to be everywhere, from product launches to press conferences. You need to invest time talking to everyone and anyone that matters in that particular industry.

Quite often, specialty writers know their stuff so well that their industry contacts sometimes turn to them to find out the latest industry news and gossip. When you've reached that level, you would have carved a niche for yourself.

PrintView Printer Friendly Version

EmailEmail Article to Friend